Sponsorship Policy Guidelines
1. Sponsorship means the provision of financial support to an
organisation, project or event from which benefit to UNISON will
be derived through linked publicity.
2. The linked publicity must give UNISON significant opportunities
to explain the union's policies or to promote a good image of
the union or of trade unions as a whole.
3. Applications should be channelled through the Regional Communicatlons
Officer and dealt with by the Communications and Campaigns Committee.
4. The Committee, advised by the Regional Communications Officer,
will select projects for sponsorship so as to vary the types of
sponsorship between the arts, sport and other activities, and,
by monitoring them, build up experience and a clearer picture
of the most suitable forms of sponsorship for UNISON.
5. In principle, UNISON will seek to be sole or principal sponsor
of any project.
8. Priority will be given to the following two categories in
(a) those that extend access to disadvantaged or generally
neglected minority groups
(b) those that might not happen without the sponsorship, but
which are worth encouraging for social or general political
7. UNISON will not sponsor any service or activity that should
by definition be paid for from public funds alone.
8. UNISON will not sponsor any organisation or project whose
policies or contents are inconsistent with UNISON's policies.
9. When sponsorship is agreed, the benefits to be derived from
it must be clearly stated in the agreement with the organisation
10. A sum will be provided for sponsorship in the Scottish Communications
11. Branches will be encouraged to make some provision for sponsorships,
as far as that is practical, in their communications planning
and budgetting and to observe these policy guidelines in making
7:84 Theatre Company
Theatre Company was born in Scotland in 1973, in the turbulence
of left politics.
John McGrath, a successful stage and television
writer, created the company as a new form of drama, aiming at
producing entertainment which approached people who would not
normally think of the theatre as a 'good night out'.
Breaking the mould of traditional theatre
based companies, 7:84 started new community-based tours, playing
in community centres, halls and small theatres throughout Scotland,
and addressing major political issues in a revolutionary way.
Their first (and still the most famous)
production in 1973 was the Cheviot, the Stag, and the Black, Black
Oil, synthesising popular entertainment with a political critique
of capitalist treatment of the Scottish Highlands and its people.
Over the next 12 years McGrath's pen created
plays that dealt with most of the contemporary issues - with the
exception of the unsuccessful devolution referendum of 1979.
In 1978, the market had grown so much that
Wildcat, a company based on the musicians in 7:84 was born.
The election of the Thatcher Government
in 1979 brought plenty more topics but an increasingly hostile
atmosphere and this, coupled with a large deficit and administrative
problem lead to the withdrawal of the company's Arts Council revenue
funding in 1988.
Changes in the board and in the management
of the company also brought a new direction - in favour of new
writing and a more personal approach to the political issues of
the day. Iain Reekie, appointed Artistic Director in 1991, began
to create the 'new' 7:84 - whilst maintaining its political allegiances
and its aim to provide theatre for the people.
UNISON's connection with 7:84 has been
continuous since 1983 when NALGO commissioned a street theatre
production 'On the Pig's Back'.
Since then there have been regular sponsorship
of 7:84 productions that are particularly appropriate, culminating
in the successful show Caledonia Dreaming in 1997 - an early contribution
to the campaign for a YES: YES vote in the devolution referendum.
Chris Bartter, UNISON's Communications
Officer has been a member of the 7:84 Board since 1988 and is
now Chairperson. He is proud of 7:84's achievements.
"The creation of the more personal
approach to politics was a necessary change for the company after
15 years of Thatcherite attacks on our society.
He said, "And the tremendous work
that the Company does working with community groups through our
Outreach Director John Heraghty, is an example to all who want
to develop arts at a community level.
"I am particularly pleased that the
company has not lost its cutting edge and the latest production
'Dissent' will cause an uncomfortable squirming in a few politicians.
A dynamic political theatre company is
as vital now as it was 30 years ago. 7:84 is ideally placed to
assist in building a new politics in Scotland.