| Branch Development Plans As an integral part of UNISON it is important that the Labour Link 
              and its campaigns and activities are incorporated into Branch Development 
              Plans (BDPs). The role of the Branch Labour Link Officer (and other 
              Labour Link members) is to ensure that the Labour Link is covered 
              in the BDP process. Labour Link should be included in the Branch Development 
              Plan mapping exercise, where Branches map out the four key objectives 
              of:  
               
               Recruitment 
               Organisation 
               Members participation 
               Effective representation and negotiation. Similarly the Labour Link can then be incorporated 
              into the plan identifying potential areas for development in each 
              of the four organising objectives. MappingIncorporating the Labour Link into BDP mapping 
              is a straightforward exercise of simply indicating: 
               
               Number of Labour Link members 
               Levels of Labour Link organisation 
               Levels of participation in the local Labour Link 
               Ways in which the Branch uses the Labour Link to represent or 
                negotiate for members. This could include making representation 
                to an MP / MSP / councillor on pay or conditions, PFI, etc. PlanningWhen a Branch is drawing up the Branch Development 
              Plan, the Labour Link Officer should ensure that the Labour Link 
              element is also integral to the recruiting and organising objectives. Examples for developing Labour Link action points 
              include: Recruitment:
               
               Increasing the number of Labour Link members 
               Using the Labour Link to recruit and organise new members into 
                UNISON membership, (ie recruiting Labour Party members at local 
                CLPs) Organisation
               
               Developing greater organisation within the Labour Link 
               Ensuring Labour Link organisation plays a key part in the Branch. Members Participation
               
               Increasing Labour Link members' participation in the Labour 
                Link 
               Raising awareness amongst the total Branch membership of the 
                Labour Link, its activities and organisation. Effective Representation and Negotiation
               
               Using the Labour Link to enhance representation and negotiation. 
                For example: keeping in contact with the local MSP / MP or councillors 
                putting forward UNISON positions on issues impacting upon members, 
                eg PFI, pay and conditions for social workers, nursery nurses 
                etc; developing a dialogue with elected representatives; and providing 
                them with information on UNISON campaigns and priorities. Implementing and MonitoringThe Branch Development process involves the continual 
              development, implementation and monitoring of Branch Development 
              Plans. This means working out what is successful, and what is not, 
              and developing effective and efficient ways of working.  If the Labour Link element of the branch is incorporated 
              into the Branch Development Plan, and the Labour Link Branch engages 
              effectively with the mainstream of the branch, it then follows that 
              the Labour Link should benefit from the development, planning and 
              monitoring processes. Top |