Making campaigns successful

Running a campaign looks easy until you think of the planning, the aims, the targets, how you will involve members, what materials you'll need and how you can get media coverage.

Not least, what targets do you set and how do you know when you have won?

These were all issues that participants wrestled with at this year's UNISON Scotland Strategic Campaigning school.

"We need to think of the campaign when we set the policy if we are to be really effective", stressed John Stevenson, Communications Chair and one of the tutors.

headlines . top